MEET JENNY

Jenny Just is a visionary, powerhouse, and one of the few self-made female billionaires in the United States. From the days of cutting her teeth on the trading floor in Chicago to now running a fintech empire, she has started and/or turned around more than fifteen companies. She has also made hundreds of private investments, including in such companies as Webull, Stash, QuantumScape, and Thrasio. 

Jenny co-founded PEAK6 in 1997 with $1.5M in seed capital as a proprietary options trading firm and since then has grown it into a multibillion-dollar financial services and technology giant housing the next generation of products & service brands including PEAK6 Capital Management, PEAK6 Strategic Capital, Apex Fintech Solutions, PEAK6 InsurTech, Evil Geniuses, and Zogo. 

With a true knack for unearthing talent and opportunities, Jenny looks for underfunded and underappreciated sectors to transform into high-growth businesses. Her passion specifically lies in finding opportunities for women to succeed at every table — from the classroom, to the conference room, to the poker room, to the boardroom.

This passion led her to launch Poker Power in 2020 with her daughter Juliette, a woman-led company that teaches poker to all who identify as female, and by extension, teaches women strategic thinking, capital allocation, and decision-making skills. Additionally, Jenny has created programs to help women advance their careers including the Women’s Trading Experience and Women’s Technology Experience.

enny Just is a visionary, powerhouse, and one of the few self-made female billionaires in the United States. From the days of cutting her teeth on the trading floor in Chicago to now running a fintech empire, she has started and/or turned around more than fifteen companies.

Jenny co-founded PEAK6 in 1997 with $1.5M in seed capital as a proprietary options trading firm and since then has grown it into a multibillion-dollar financial services and technology giant housing the next generation of products & service brands including PEAK6 Capital Management, PEAK6 Strategic Capital, Apex Fintech Solutions, PEAK6 InsurTech, Evil Geniuses, and Zogo.  

With a true knack for unearthing talent and opportunities, Jenny looks for underfunded and underappreciated sectors to transform into high-growth businesses. Her passion specifically lies in finding opportunities for women to succeed at every table — from the classroom, to the conference room, to the poker room, to the boardroom. 

This passion led her to launch Poker Power in 2020 with her daughter Juliette, a woman-led company that teaches poker to all who identify as female, and by extension, teaches women strategic thinking, capital allocation, and decision-making skills. Additionally, Jenny has created programs to help women advance their careers including the Women’s Trading Experience and Women’s Technology Experience.  She currently serves on the Women and Public Policy Board at the Harvard Kennedy School.

Jenny’s remarkable success has earned her a number of accolades, including being named to Forbes’ list of America’s Richest Self-Made Women, Forbes 50 over 50 and Worth’s Groundbreaking Women. She was also the recipient of the Women’s Poker Association’s Industry Innovation Recognition Award and received a Tony Award for her involvement in Memphis the Musical.

Jenny Just

Jenny Just is a visionary, powerhouse, and one of the only self-made female billionaires in the United States. From her days of cutting her teeth on the trading floor in Chicago to now running a fintech empire, she has turned around more than 15 operating companies and made 100s of private investments, including in such companies as Webull, Stash, QuantumScape, and Thrasio.

Jenny co-founded PEAK6 in 1997 with $1.5M in seed capital as a proprietary options trading firm. Since then, she has grown the firm into a multibillion-dollar financial services and technology firm housing the next generation of products and service brands — including PEAK6 Capital Management, PEAK6 Strategic Capital, Apex Fintech Solutions, PEAK6 InsurTech, Evil Geniuses, Poker Power, and Zogo.

With a true knack for unearthing talent and opportunities, Jenny looks for underfunded sectors to transform limited access opportunities into high-growth businesses. Her passion specifically lies in finding opportunities for women to succeed at every table — from the classroom, to the conference room, to the poker room, to the board room.

This passion led her to launch Poker Power in 2020, a woman-led company that teaches poker to all who identify as female, and by extension, teaches women strategic thinking, capital allocation, and decision-making skills. Additionally, Jenny has created programs to help underrepresented groups advance their careers in trading, fintech and technology. She founded the Women’s Trading Experience, Women’s Technology Experience and Fintech in Action, programs that seek to tangibly increase the pipelines of women and Black talent in these fields.

Jenny's remarkable success has earned her a number of accolades, including being named to Forbes list of America's Richest Self-Made Women, Forbes 50 over 50 and Worth Media’s Groundbreaking Women. She was also the recipient of the Women’s Poker Association’s Industry Innovation Recognition Award  and received a Tony Award for her involvement in Memphis the Musical.

Celebrate the PEAK6 way with Jenny

“In poker, every hand is an opportunity. You may not always succeed, but you practice failing and you practice coming back to the game and being ready for the next hand.”